Tuesday, August 01, 2006

Profile



MOJOFLY
(one word; all caps; no meaning except their music)

MOJOFLY offers a more radio-friendly, pop-leaning alternative to the other Filipino rock bands of today.

Formed in '99 by bassist Ricci Gurango after his departure from Hungry Young Poets, MOJOFLY reeled in mainstream and alternative crowds alike with the debut album Birth Day (1999) and sophomore offering A Million Stories (2002), both released under Sony Music Philippines. Then-lead singer Kitchie Nadal helped propel singles such as Another Day and Scooter Boy to national recognition. But in May 2003, Nadal left the group to embark on a solo career.

Undeterred, MOJOFLY didn’t skip a beat and introduced Lougee Basabas as the band’s new frontwoman in only a matter of days. By year’s end the group joined the “indie” bandwagon with their self-titled EP, sold-out despite being available only in gigs. Thanks to the comeback hit Mata [Filipino for “eye”] and the revived, revv-ed up Lougee-version of Minamalas, the EP clearly defined the ambitious sound of the “new MOJOFLY”.

The band went on to release an LP aptly entitled MOJOFLY Now (June, 2005), still under independent label luKas Music of artist manager cum music publisher Karin Araneta. This time distributed nationwide by EMI Music Philippines, Lougee took over the reins in songwriting and gained MOJOFLY “street cred” through her novel, cutting-edge compositions.

Currently promoting MOJOFLY Now Special Edition (August, 2006), the 2-disc package marries the original ‘05 full-length and an A-VCD featuring live tracks from their first major concert at the Music Museum (September, 2005) and the 3D-animated music video of Tumatakbo.

MOJOFLY is the first local artist to venture into full 3D animation in Philippine music video history. The work was previewed at the 19th Singapore International Film Festival (April, 2006) and won “Best Animated Video” and “Favorite Indie Video” at the 2006 MTV Pilipinas Video Music Awards (August, 2006).

Apart from once garnering the much-coveted slot for MTV Lokal Artist-of-the-Month (March, 2005), MOJOFLY also boasts a list of celebrity endorsements from Del Monte Pizza Sauce to Penshoppe and Cream Silk Conditioners. The theme song Choose and vast multi-media exposure from the Cream Silk “Pink Power, Girl Power” campaign brought MOJOFLY’s sound and Lougee’s vivid image into every household.



Completing the astonishing line-up that makes up today’s MOJOFLY are Allan Elgar on guitar and Ali Alejandro on drums. If their names ring a bell, that’s because both of them belong to their respective families of tested musicians.

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LOUGEE (Vocals)

The reincarnation of MOJOFLY is marked by the advent of the band’s new vocalist during the second quarter of 2003.

Maria Lourdes Grace Basabas, or Lougee (“ Lou-G”) as she is fondly called, has been appearing in print ads and TV commercials since the age of 14. Her most recent ads include Mitsubishi, Pepsi, Jollibee, and Ayala Malls.

Just turned 20, Lougee is a Junior at Assumption College majoring in Mass Communications.

Before joining MOJOFLY, she was a member of Ryan Cayabyab's pop teen-group, Kaya, which released an album under BMG Records Pilipinas, as well as her very own band Superlooj.

Characteristic of MOJOFLY’s new and ambitious sound, the novel cuts composed by young Lougee included in the band’s new self-titled EP (under independent release) brought MOJOFLY back to life!
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ALLAN (Guitar)

Allan Edward Chacon Elgar is no stranger to the business, or to MOJOFLY.

He struggled with various bands throughout most of high school and college till Loudwater, an underground band that played regularly at the notorious Club Dredd. In 1996, he joined the Jett Pangan Group with his younger brother Michael (present-day guitarist of Rivermaya). There he met Ricci, who briefly sessioned for the band prior to forming HYP. By 2000, the Elgar brothers formed 7Foot Jr. which was briefly handled by MOJOFLY’s manager, Karin Araneta. Despite the nocturnal lifestyle of band-life, Allan survived working at Star Records as Ad-Prom Manager from 2000-2002 and led homeroom classes at Ateneo de Manila Grade School from 2002-2006.

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ALI (Drums)

Although Angelo Alihaj Diaz Alejandro is a guitarist by heart, playing drums for MOJOFLY gives him the credibility of being more than just the son of two icons in the local entertainment industry.

Ali realized that “showbiz” was not his cup of tea when he appeared briefly in a local tele-novela on GMA 7. He has also played for several pop bands but MOJOFLY is his first major endeavor in the music scene.
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17 Comments:

Blogger Jam said...

Hello!

What the title of the theme of their Creamsilk advertisement? Who sang it? Thanks a lot.

3:47 PM  
Blogger LUKAS MUSIC PHILIPPINES said...

Choose. Syempre MOJOFLY ang kumanta.

1:57 AM  
Blogger Ace-Khalvin said...

hi po... asteg po talaga ung banda nio .. ang ganda pa ng bagong kanta nyo... asteg......

9:10 AM  
Blogger angeL>pupian< said...

u guys rock!!
i will just ask if when will you be going at our school in PUP,im just wondering because everytime bands come to our school i cannot find your band..
pls...come i am waiting for you guys..
i am a certified fan of mojofly!
i like your new song CHOOSE..
...keep rockin'
...thanks!

11:35 PM  
Blogger triccy said...

hey guys! just wondering if Mojofly's to be making any appearance in the Ateneo Grade School in the far future.. also just want to tell you guys that a big part of my style was influenced by Allan Elgar, he was my mentor during his first year of teaching at the grade school, my graduating year.. paying my tributes to the man and his band.. hehehe...XD thanks!

4:18 AM  
Blogger LUKAS MUSIC PHILIPPINES said...

no plans of performing at ateneo grade school YET, but hopefully soon. in the meantime, if you miss "mr. elgar" and wanna see mojofly, our penshoppe billboard is still up on katipunan left side when heading towards whiteplains/libis from the ateneo side :)

7:19 AM  
Blogger mel said...

hi poh...lulalung gumanda c lougee sa creamsilk d q nga nakila2 nun kung cno yun iba kc cia dati eh pewo astig p rin cia... idol gnda mu lalung tnx,..

11:34 PM  
Blogger mel said...

elow poh...

11:57 PM  
Anonymous Anonymous said...

hello.. whaaa... i like your band so much... whoooooo.. ang guapo ni ali...

_joanna_

8:26 AM  
Anonymous JOanna Yap said...

hello!! joanna here.. whaaaa... i like your band so much.. sobrang trip ko mga kanto nio.. you guys rock mAh world especially ALI... whaaa....

8:27 AM  
Blogger triccy said...

no plans of performing at ateneo grade school YET, but hopefully soon. in the meantime, if you miss "mr. elgar" and wanna see mojofly, our penshoppe billboard is still up on katipunan left side when heading towards whiteplains/libis from the ateneo side :)

----> i got to see that billboard nga nung bago pa lang yun... the band looks really good ha!XD hehehe thanks!

5:02 AM  
Anonymous Anonymous said...

wat happened to ricci? is he still in d band?

9:43 AM  
Blogger Night Stalker said...

Ma. Lourdes Grace V. Basabas, will you Marry me? Gosh..ur 1 of a kind, a rare and precious jewel..i really hope to meet you someday..keep it up! and iloveu! hehehe.. :)

1:25 AM  
Blogger Night Stalker said...

hello guys! Lougee really deserves to be called as "Queen of Rock" in Philippine music industry and MOJOFLY just keep on soaring malayo ang mararting nyo..who wrote "tumatakbo" nga pala? c Lougee ba? Lougee, sigurado d ka maiiwan ng panahon sa ganda mo ba namang yan..at ang cute mo talaga nung nag perform kayo sa Sharon..more power and God Bless!

5:47 PM  
Anonymous pinoybanda said...

Hi, just want to ask why the name 'mojofly'?

(does it have something to do with Austin? hehehe)

Anyway, my reader's will not accept “one word; all caps; no meaning except their music” .. :-)

thanks..

PS.
Lougee.. I love you, too.

7:14 AM  
Anonymous pinoybanda said...

also posted mojofly's june scheds for my readers.. baka may changes.. check ko lang ulit later...

thanks thanks...

7:42 AM  
Anonymous pinoybanda said...

(you can denied posting this one.. :)

penge naman band posters (or CD) for review.. :)

thanks thanks...

7:43 AM  

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